November 12, 2008 at 3:11 pm 34 comments

anita2This was a tough one and took a fair amount of time tracking down. Especially since I don’t speak Portuguese. The Anita trend began in Brazil Portugal with the following tweet from user @brunoamaral: “lembram-se dos livros da anita? que tal “Anita e o Twitter” ou “Anita aprende a usar o delicious” ? :D” Which (very roughly) translated means: “Remember the books of Anita? How about “Anita and Twitter” or “Anita learns to use the delicious?”

Seems the Anita books were popular in Brazil Portugal to help kids learn to read. And Bruno asked what it they were done today? WIth more modern titles. And the Brazilians Portuguese took it up with great gusto:

  • Anita and PayPal
  • Anita and the Economic Crisis
  • Anita does Dallas (ahem)
  • Anita is BiPolar

You get the idea. Eventually they created a hashtag and it created one of the most rapid trending terms I’ve seen.

I’d really love it if any of our Brazilian Portuguese readers would give us a bit more background on the Anita books in the comments.

Follow #ANITA on Twitter.

UPDATE: Oh man, did I mess this one up. One thousand apologies and one thousand thank-yous to the people who have written in to say that this started in Portugal and not Brazil. (I am the stupid American.)

UPDATE 2: Corrections being made over at socialmedian as well.

UPDATE 3: That book cover? It’s a fake. Reads: “Anita gets drunk”. I think I’m done with international posts for while. 😉

FINAL UPDATE: The original poster does a great #anita summary.


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34 Comments Add your own

  • 1. FlaviaPM (Fefa-PT)  |  November 12, 2008 at 3:22 pm

    Bruno Amaral and all #Anita twitters are portugueses and not brazilians!

  • 2. Pedro Couto e Santos  |  November 12, 2008 at 3:23 pm

    Not Brazil! PORTUGAL!

  • 3. Bruno Figueiredo  |  November 12, 2008 at 3:24 pm

    The people discussing that weren’t Brazilians, but Portuguese.

  • 4. sérgio rebelo  |  November 12, 2008 at 3:25 pm

    this meme started in Portugal by BrunoAmaral, not in Brasil.

  • 5. Ricardo  |  November 12, 2008 at 3:25 pm

    It started in Portugal, not in Brazil!!!

  • 6. Tiago Rodrigues  |  November 12, 2008 at 3:27 pm

    Let me correct you: the trend started in Portugal. @brunoamaral is Portuguese as you can clearly see by his location.

  • 7. Bruno  |  November 12, 2008 at 3:28 pm

    It’s Portugal, not Brazil.

  • 8. Koshdukai  |  November 12, 2008 at 3:28 pm

    I should do a find “Brazil” and replace it with “Portugal” and only then you get the story right 🙂

  • 9. ruic  |  November 12, 2008 at 3:28 pm

    You’re going to start a bloody riot 😀 It’s not Brazil it’s PORTUGAL

  • 10. Mário  |  November 12, 2008 at 3:28 pm

    Well, this started in Portugal actualy, and Anita is the portuguese name for a children’s Belgian book series started in the 1950’s, the original name is Martine.

  • 11. Pedro Rebelo  |  November 12, 2008 at 3:28 pm

    It is not Brazil. It is Portugal! What a frack… Just a little research… It wont do you no harm…

  • 12. Ivo Gomes  |  November 12, 2008 at 3:29 pm

    It didn’t start in Brazil, it started in Portugal by @brunoamaral and it’s still currently only being “tweeted” by portuguese twitters.

  • 13. Tiago Rodrigues  |  November 12, 2008 at 3:29 pm

    Also, i forgot to mention: almost everyone involved in the trend was Portuguese, and the books were popular here in Portugal.

    As for the books, they were basically a translated version of this: http://en.wikipedia.org/wiki/Martine_(book)

  • 14. Fiwipa  |  November 12, 2008 at 3:30 pm

    well, you missed the geography bit (Portugal, not Brazil) and please note that Anita is Martine in French-speaking countries.

  • 15. Phil  |  November 12, 2008 at 3:33 pm

    The #Anita trend began in Portugal…not in Brazil…ok?

  • 16. Bruno  |  November 12, 2008 at 3:34 pm

    Please correct: Not Brazil but Portugal.

  • 17. João Craveiro  |  November 12, 2008 at 3:35 pm

    The Anita trend began in PORTUGAL.

    As for some background on the books, they are originally from Belgium, and the native name of the main character is Martine.

  • 18. Tim_booth  |  November 12, 2008 at 3:36 pm

    It has already been said, Anita and that meme started in Portugal (of all places) and was a little childrens book with the various adventures of that litlle girl.


  • 19. bramirez37  |  November 12, 2008 at 3:41 pm

    Anita is Portuguese. Don’t go around selling Anita to the Brazilians. In Brazil probably Anita is Aninanda or Anizete or Animada.

  • 20. Fiwipa  |  November 12, 2008 at 3:41 pm

    Oh.. info on Anita.

    * English wikipedia article – http://en.wikipedia.org/wiki/Martine_(book)
    * French website – http://martine.casterman.com/

    Couldn’t find anything about Emma (supposedly the name in English)

  • 21. Joel Calado  |  November 12, 2008 at 3:42 pm

    Dear lord, plz change Brazil. It began in Portugal, we’re Portuguese.



  • 22. k9underdog  |  November 12, 2008 at 3:45 pm

    It’s PORTUGUESE!!!

  • 23. Nuno Nunes  |  November 12, 2008 at 3:48 pm

    No, sorry, not Brazil, Portugal.

    In fact Anita is originally a French character, called Martine, but the current Anita craze on Twitter is from Portuguese people, not Brazilian.

  • 24. leonor Pinto  |  November 12, 2008 at 3:48 pm


    like so many portuguese twitters have done before me, I imagine due to their tweets. I just wanted to say that it was the portuguese twitter community that started the #Anita after the tweet by @brunoamaral, and if you had checked his twitter profile you could have seen that his hometown is Lisbon and not a brazilian city.

    Anyways, all and all, thank you for your post on #Anita.

    And since you asked for comments on the Anita background, here it goes.

    Anita is original a belgium series of books that are called Martine in the original french. They were written by Marcel Marlier and Gilbert Delahaye. You can see all the information at the wikipedia page about the original series).

    There are at least translations in to portuguese as Anita and in English with the names of Mary, Debbie and the original Martine (you can see that on an a href=”http://is.gd/77hl” title=”Amazon.co.uk page here”>Amazon.co.uk page here). I suspect there are other translations to the book sereis worldwide.

    If you scroll down in the wikipedia page you can see that there also is an entry for the same book series in Turkish and the name of the character is Küçük Ayşegül.

    I hope that helped.

  • 25. Christy  |  November 12, 2008 at 3:58 pm

    Wow, the Portuguese seem to have gotten offended. Oh well. Yeah, I’m Brazilian, and I’ve never heard of Anita–but still, chill, people.

  • 26. Pedro Rebelo  |  November 12, 2008 at 4:00 pm

    Apologies taken. Anita to the power we said! It’s like Pastel de Nata and Bacalhau. You can find it elsewhere but nothing like in here.


  • 27. Pedro Couto e Santos  |  November 12, 2008 at 4:01 pm

    Christy, no one is offended here. We’re all having a bloody good time with the #Anita thing! 🙂

  • 28. Levi Figueira  |  November 12, 2008 at 4:20 pm

    Love how you got these many comments about being Portugal and not Brazil! 🙂
    Being a portuguese living in the US, I know how frustrating can be trying to explain that Portugal is not in South America! 😉 So I bet the “riot” around this was more like “let us at least have our memes!” :p

    No one’s offended though… No worries! We’re just a bunch of nice ppl 😀

    Having said that: this is on annoying meme… 😐 DANG! STOP IT! :p

  • […] does she have to do with twitter? This post synthesizes most of it. (It received over 28 comments in just a few minutes because it mistook #Anita as a Brazilian […]

  • 30. andrezero  |  November 13, 2008 at 1:34 am

    hey, not ofended at all…

    I think every one was correcting the Brasil, Portugal thing due to the excitement… Brazil is like 200 Millions, Portugal is only 10 so we were just amazed and kind of proud to have our lil’ silly and naif meme beaten #Obama in a couple of hours of #Anita craze…

    é o que a gente chama de “boa onda” .. vocês também 😉 ?

  • 31. Camila  |  November 13, 2008 at 9:37 am

    I’m Brazilian and I’ve never heard about Anita!

  • […] que é que ela tem a ver com o twitter? Este post sintetiza a maior parte da história. (Recebeu mais de 28 comentários em pouco minutos porque o #Anita foi confundido como sendo um meme […]

  • 33. Anita Twitter Star » Anita, Twitter étoile.  |  November 14, 2008 at 4:15 pm

    […] c’est quoi le rapport avec Twitter? Ce billet synthétise le gros de l’histoire. (Il a reçu plus de 28 commentaires en quelques minutes parce-que #Anita a été confondu comme un […]

  • 34. Anita chega ao Twitter | (It's) Not About You  |  November 14, 2008 at 7:37 pm

    […] se aguentou por lá muito tempo mas a verdade é que tem dado que falar. Neste momento, já há diversos posts e inclusivamente um blog dedicado a este […]

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Wherein I try to add some context to the top trending topics on Twitter.

TJ Sondermann, your host, elsewhere. You can also catch me @sondernagle. Or, Follow Connect the Tweets on Twitter @cttweets. Please send questions, comments and/or concerns to cttweets at gmail

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