Posts tagged ‘malternative’

Zima

Despite the fact that most of the twitterverse was under the impression that everyone’s love it/hate it malt beverage was already off the market, it turns out that it was made¬†official¬†today:

“The joint venture between SABMiller’s U.S. unit and Molson Coors Brewing Co. told distributors in a letter Monday that production of the malt liquor beverage was discontinued as of Oct. 10.

Chief Marketing Officer Andy England says the decision was due to weakness in the “malternative” segment and declining consumer interest.”

Follow the reaction to the Zima demise on Twitter.

October 20, 2008 at 8:30 pm Leave a comment


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Wherein I try to add some context to the top trending topics on Twitter.

TJ Sondermann, your host, elsewhere. You can also catch me @sondernagle. Or, Follow Connect the Tweets on Twitter @cttweets. Please send questions, comments and/or concerns to cttweets at gmail